Guide: How to cite a Blog in Journal of Perinatal Medicine style

Guide: How to cite a Blog in Journal of Perinatal Medicine style

Cite A Blog in Journal of Perinatal Medicine style

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Use the following template to cite a blog using the Journal of Perinatal Medicine citation style. For help with other source types, like books, PDFs, or websites, check out our other guides. To have your reference list or bibliography automatically made for you, try our free citation generator.


Pink text = information that you will need to find from the source.
Black text = text required by the Journal of Perinatal Medicine style.

Reference list

Place this part in your bibliography or reference list at the end of your assignment.


1. Author Surname A: Title [Internet]. Publication Title Year Published [cited 2013 Oct 10];Available from: http://Website-Url


1. Content Loop: Of Stupid Smartwatches And Gimmicks: Wearable Tech's Design Problem - Content Loop [Internet] 2014 [cited 2015 Apr 28];Available from:

In-text citation

Place this part right after the quote or reference to the source in your assignment.




“Smartwatches are stupid,” says Hartmut Esslinger, Apple’s first head of design and creator of the company’s Snow White design language. “Why would I put cheap electronics on my wrist as a symbol of (my) emotion?”

Culture or Commodity?

In his book A Fine Line – How Design Strategies Are Shaping The Future Of Business, Esslinger outlined a culture versus commodity argument inside organizations. Briefly, products can either be cultural phenomenons which fulfill a unique space in the average consumer’s life commodities which are imitative and offer value at a competing price point. With the exception of Google Glass, which has invented a completely new product category, wearable technology seems to be veering towards the latter paradigm without offering unique value propositions to consumers.

Consider smartwatches. They combine use cases for two devices: a phone and mechanical watches. However, their functionality is limited and dependent on smartphones. Without smartphones, the device becomes a fitness tracker, such as Fitbit. That might still be a useful, if existing smartwatches had attractive designs. But, they don’t.

According to Esslinger, wearable tech design is stuck in the smartphone paradigm, where products are neatly split into hardware and software. In this hybrid, a hardware product functions as a platform to provide software services. In other words, the hardware product segues into a software service. For example, a smartphone functions as a platform for app services.

In the wearable technology space, the only service which has been identified, so far, is data. Reams of data, without context, can have the effect of overwhelming consumers.

“They (makers of wearable tech devices) need to think about how to take it from a pure body experience to a more holistic experience,” says Burgess. He might be onto something.

“The semantic and conceptual challenge of wearables is the closeness to the human body,” says Esslinger, who created wearable tech product prototypes for Forrester research ten years ago.

Smartphones, which were the first iteration of wearable tech[/entity], install computers in a phone. But, they are generic slabs hidden away in pockets. Devices, such as Google glass and smartwatches, are prominent personality markers.

According to Esslinger, the wearable tech design paradigm involves an understanding of consumer preferences such as cultures, materials, and shapes. In turn, these contribute to an emotional appeal for the consumer. This is a strategy that has been especially successful at Apple, which was among the first tech companies to deploy emotional savvy in connecting with consumers. That said, Esslinger concedes that mass production of device form factors will reach its limits within physical space. “The differentiation and customization of software and content experience will also enter the physical space,” he says. [1]

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